Friday, July 1, 2011
Zynga IPO: how important is mobile for the company?
11:26 PM | 
Posted by
ject |
Stuart Dredge: Social games publisher 's S-1 document information about its apps strategy
Zynga has filed for its long-awaited initial public offering, the IPO valuation of the company at 1 billion dollars.
This story has the full details, including Zynga 's $ 91m in profit on revenue of $ 600 million in 2010, and its 60 million active users per day. But there are some interesting details in the company 's Securities and Exchange Commission filing on Zynga' s mobile strategy.
The detail does not contain data on mobile downloads or sales, however. The only mobile statistic is the claim that "Our increased DACs [daily active users] on mobile platforms by more than ten times from November 2010 to June 2011 \."
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