Thursday, July 7, 2011

postheadericon iPhone games over-indexing for monthly usage says Nielsen

Apple owners mobile gamers spend 14.7 hours a month to play, but it 'sa different story for BlackBerry

The average iPhone gamer spends nearly twice as much time playing every month as the industry average for smartphone gamers, according to new research published by Nielsen in the US. Its latest survey finds that iPhone gamers play for an average for 14.7 hours a month, ahead of Android gamers' 9.3 hours a month.

Both are above the industry average of 7.8 hours, as other devices well below index. Windows Mobile gamers spend 4.7 hours a month to play according to Nielsen, while feature-phone and BlackBerry owners for 4.5 hours a month.

These figures 't won a pleasant reading at Microsoft, which has the Xbox Live community is an important selling point for Windows Mobile 7 devices to make. There is some good news for the company: its users are the most likely to download games. WP7 of users who have played one game in the last 30 days, it downloaded 70%, compared to 69% and 66% for the iPhone for Android.

It 'sa different story for feature-phone owners, with 54% pre-installed games on their devices, while 28% have downloaded it. BlackBerry worse scores on this metric: According to Nielsen, 24% of BlackBerry gamers play downloaded games, versus 63% with pre-installed titles.

Developers are pushing into the growing sector of the mobile web gaming is the fact that 10% say the iPhone and Android users to play Web-based games are supported on their devices.


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