Thursday, October 13, 2011

postheadericon EA Sports' Andrew Wilson interview: Fifa 12 and beyond

Andrew Wilson Vice President of EA SPORTS FIFA 12 speaks of the role play for success and the future of consumer control in games

The launch of FIFA 12 was a hit heard around the world. Here, Andrew Wilson talks about the creation and EA Sports game of the new line and the evolution of consumer control in it.

A belated congratulations on your appointment is not very new ...

Thank you.


And not so late in greeting

the success of Fifa 12


We are surprised and proud of it. The team did a fantastic job in this game.


Make

FIFA 12 teams were left to enjoy the moment?

I hope there is at least the weekend to enjoy it and then return to self-criticism on Monday. It is a little different this year with the football club from EA Sports. There is a group present in the FIFA team, which focused on providing this service 365 days for those who bought the game There is a new service of live band, now you need to ensure the service is rather week to week.


Are there plans to expand the EA Sports Football Club with other sports titles in the range of EA Sports?

is the vision. We want to take this component of direct service to all our athletes.


It's almost as if it had rolled a RPG (role playing) aspect of FIFA this year. Is it a way to make better use of sporting licenses EA spends millions each year?

think it is quite insightful to see how an RPG, and while not use this terminology to play outside, no doubt see this internally. An RPG is composed of a number of things: you must have a unique identifier - or unique - you need persistence and progression of this nature, constantly changing content that keeps the rich world and is a good idea to wrap in a rich economy. These are the four major pillars of any MMO (massively multiplayer online) or RPG.

When we started thinking about the future of sports titles from EA Sports Football Club - but do not focus on the RPG MMO or type of content - which is really to deliver satisfaction that the same kinds of experiences. There was a time when players play in games or sports or role playing. Now there is much crossover in the industry, there are many players of FIFA, playing games like Dragon Age as well. We heard from our audience and they say they want a more complete experience in sports games. This is what EA Sports Football Club is it.


Therefore, their position is then - who, like Cliff Bleszinski (Design Director of Gears Of War 3) said: "The future is a shooter role" - you think the role play is the future of sports simulation

I think it's part of it, no doubt. I think that the future of sport SIM is that you can choose how you want to play. They allow you to play on any platform, anytime, at any price, as you want. Some players are all on the manager mode. Some players want the head to head online. The future for us is not all partitioning experiments, but to build a world where players can add value to your experience game to your taste.

watching TV on request and select the music you want in iTunes based on exactly what type of entertainment you want and not what a TV company said it had to do, and forced a record company to listen to a disc. I think it's the future for us.



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