Mobile Game

Rovio Mobile

said Peter Vesterbacka Series 40 ports is a step towards "a billion fans

Birds

anger was very popular in the developed world, attracting over 400 million downloads across different devices and platforms. Now its creator, Rovio Mobile, has set his sights on emerging markets.

The company has a version of Angry Birds for Nokia Series 40 mobile phones, which are still selling strongly in the developing world. The partnership between Nokia and Rovio was announced at the Nokia World Conference in London with a new range of Series 40 phones Asha.

"We are very pleased that the Angry Birds experience accessible to everyone," said Chief Marketing Officer Peter Vesterbacka of Rovio, speaking at a session of the conference focused applications.

"We can reach new audiences in India, Africa, and in all emerging markets. We are very excited about it. We have over 400 million downloads, but I hope we can add another 400 million in collaboration with Nokia in the coming months. "

Speaking to the Guardian before the round table, Vesterbacka confirmed that the series 40 version of Angry Birds will be sold in the shop of Nokia's own applications, but also a demo version will be preloaded on their mobile phones, with players able to buy the full version of "few clicks".

senior vice president of Nokia

of experience and developer market, Marco Argenti, also spoke at the meeting and said the decision to look beyond Rovio smartphone is sensitive.

"The use of applications on the S40 is as high as in the category of smart phones," said Argenti. "The Nokia store 10 million downloads per day, of which one third comes from our 40 mobile phones of the series. And, in fact, that number was about 10-12% earlier this year. "

Argenti said Nokia is seeing application downloads strong in India, China and Vietnam, for example, with Mexico and Brazil.

Birds Make "We are very interested in the digital part of the publication," he said. "You can expect to receive more information on books Rovio in a not too distant future. We build the first entertainment brand in the world with millions of fans. Right now we have 400 million downloads, but we began to receive. "

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