Saturday, October 6, 2012

postheadericon Zynga shares plunge after poor third quarter figures

Games

company behind Farmville and Mafia Wars trim outlook for the year, blaming delays on new titles

actions Zynga, the social gaming company behind Farmville and Mafia Wars, have plunged 20% after warned against disappointing results for the third quarter and cut its forecast for the year.

The company is headquartered in San Francisco and the creator of hit games played on Facebook, said it expects a net loss of $ 90 million-$ 105m (£ £ 56m-65m) in the third quarter, blaming delays in new titles and pay too much for a game designer, OMGPOP.

purchased the creator of the hit game app draw something for about $ 200 million in March, only six weeks after the game had started, but the study was unable to replicate their initial success and Zynga written value of $ 90 million.

widely publicized Silicon Valley before its IPO in December last year, Zynga has since lost three quarters of its value.

floated at $ 10 per share, valuing the company at $ 7 billion, but was well below the previous forecast of an assessment of $ 20 billion. On Friday, the shares were trading around $ 2.34.

Since the float has lost a wave of senior officials, including the artistic director, Mike Verdu, security chief Nils Puhlmann, and COO John Schappert.

In the latest round of bad news is Friday's announcement bookings for the third quarter, sales or anticipated about $ 250 million to $ 255m, compared with $ 302 million in the second quarter. In July, its shares fell 40% after reporting a loss of $ 22.8 million, saying that the time has changed his Facebook site to promote new games and therefore , Zynga has lost customers.


Pincus said the company will give a new impetus in games and mobile games to try to limit their losses.


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