Will Android apps be worth the effort for developers in 2012?
make more money, said the explosion, but fortune may favor the Braves multi-platform next year
Why do so many applications, in particular, is only available for iPhone (and iPhone) instead of Android? This situation has caused controversy in the booths of our demands Rush because some days, the new applications iOS raid is heavy.
We have always maintained that the message is a reflection of what is published, although we worked hard to find more sources to ensure applications for Android, Windows Phone, BlackBerry and other platforms not slip through the net.
Will more developers take off their blindersiOS in 2012? There are some new research to chew over this issue. Let's start with Flurry Analytics firm, which regularly publishes statistics on trends among 55 000 developers using its tools in their applications - about 25% of all applications downloaded from the App Store and Android Market, then shows a credible
Last postblog explains that the new application projects initiated to date in the fourth quarter of this year, using the tools of the collapse of the IOS and Android, 73% were applications iOS and only 27% were Android. This compares with a ratio of 63-37 in the first quarter of 2011.
Flurryinclude the launch of the iPhone 4S, and the expansion of Apple beyond its contract to a single operator in the U.S. AT & T to distribute iPhones via Verizon Wireless and Sprint as key factors, with the launch of the iPhone 2.
However, as noted, more than 200 million Android devices activated and one billion downloads a month Android market shows the dynamics of the operating system of Google. The United States, in particular, has become a booming market for Android smartphone sales, new research from NPD Group says that between January and October 2011, 53% of smartphones sold, there was running Android, the advance from 29% of the iPhone and
WhyiOS blinders? The money. Flurry has some statistics in this case, he says anecdotal claims of support from the developers that if they launch an application for iOS and Android, they will make money three or four times on the version of the IOS.
Flurry has crunched data from a sample of "The best applications with the versions of IOS and Android," although his analysis focuses on purchases in the application instead of costs Download or advertising. "Running the numbers, we find that, on average, for every $ 1.00 generated in the IOS, the same application will generate $ 0.24 in Android," says the company.
"Despite the number installed base and daily activities, the almighty dollar still drives decision-making among business application developers. And with the critical holiday season upon us, developers are turning to the IOS for Christmas 2011. "
There is a big caveat here, however, namely: some developers that are compatible with Android taking advantage of the relative lack of competition from IOS. Check this blog post Games Rubicon Development Brief Paul Johnson to wear his little war iOS Big Game to Android.
"As usual, the enemies are bad. Very bad," he wrote. "Sales of the first three months have adapted the same period of great IOS." Rubicon has seen its flagship title in Google for "10 billion" promotion applications where it sold for $ 0.10 in the Android Market, resulting in sales peak of 400 per minute.
"We are in the way it was about $ 125,000 at the end of the first sale of this quarter and it's not too bad a ride in my book," writes Johnson. "If you have a game IOS is pretty decent and you wonder about migrating to Android, just do it."
- other hand, a developer of social games games said its Android games that the income of 30% on average per user (ARPU) versions of IOS.
- which is contradicted by another Godzilab developer, who said he saw three times higher than the ARPU in the IOS Stardunk Android for your game - however, the company also said that the two versions have been earning about the same for more people playing on Android.
- other hand, applications like Skitch Evernote (3m downloads in four months) and productivity Any.Do application (500k downloads in 30 days) shows how applications can accelerate quickly as Android Free provides a basis for trying to make money with In-App Purchases, advertising and / or subscriptions. Android
remains to be seen how many developers accept the invitation of Google, Eric Schmidt, chairman of the development of Android for the first time in mid-2012. Certain types of demand - especially social games -. It moves faster than the other to a point where developers are struggling to release IOS and Android applications, if not at the same time, at least in rapid succession
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