Mobile Game

Future Games of London ditches $ 1 paid downloads for $ 3.26 average in-app purchasing value

UK mobile games publisher Future Games of London's IOS revenues by switching on his Hungry Shark doubles titles at one Games by paid Freemium pricing model.

The first game in the series was published in April 2010, but it 's Hungry Shark Part 3, which benefited from the change. Published in February 2011 with a $ 0.99 price point (£ 0.59 in England, rising to £ 0.69 if Apple calibrates its new price levels), the game switches to the end of July for free.

The Hungry Shark Series has now passed 18.5 million total downloads, win FGOL as a whole 5.5 monthly active users across all their games.

"Our turnover is now with daily downloads DAU not correlated, which is great, how DAU is much slower after a sales spike \," says Harper. "We 've also capable of the whole game for free and reach an audience 100 times larger, we can also promote other products."

The news came as mobile analytics company Flurry published its latest analysis of the freemium games on IOS and Android, this time focusing on what kind of virtual items to players their money.

The research - based on data from more than 57 million in-app transactions in games with Flurry 's analysis tools - shows that 68% of the IAP in freemium games "Supplies" objects, which over time lead the players they use. Much of it is accounted for by the virtual currency to be spent in the game.

Meanwhile, Flurry says 30% of virtual items in IOS and Android games are bought "permanent" - players keep them permanently to derive some benefit for the gameplay - while 2% are pure personalization, with a decorative effect but no influence the gameplay itself.