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09/24/2010 Atari launches Atari GO, with plans to 'reinvent' classics for social gaming Atari announced a new initiative called "Atari GO" (short for "Atari Games Online"), which is designed to leverage the company 'S current and future catalog in a variety of platforms, including consoles, mobile , social and online games.

Joystiq spoke with Atari Executive VP of Online and Mobile Gaming Thom Kozik, who said that the new program aims to use Atari's catalog and partnered indie developers to "not only move Atari more aggressively into providing casual online and social games, but leverage that well of experience and creativity that all of these independent developers have."



Kozik revealed that some of the Atari GO games will be tied into the company's core games. For example, a Facebook tie-in game might unlock extra content in the upcoming console racer Test Drive Unlimited 2. "So we're able to wire together, for a particular player, their virtual goods, their experiences and what they'll be able to share, back and forth," he explained. Additionally, Atari plans to "reinvent" some of its historic games within a social gaming context. Both Asteroids Online and Deer Hunter Online are due out by the end of the year and serve as "new reimaginings of those IPs in a socialized context," according to Kozik, "with microtransactions and a broader narrative."

Atari launches Atari GO, with plans to 'reinvent' classics for social gaming originally appeared on JoystiqThurs September 23, 2010 18:40:00 EST. Please see our terms for use of feeds .

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